For most businesses, the holiday season is the time of the year to bump up sales and gain market share. The prepaid international calling is not exception. Every holiday season traffic spikes due to the increasing number of people calling internationally. Here is some holiday trends that we have observed during the past years that can help you setup your strategy for this season.
The fact is that immigration across the world is still growing and tourism is also a growing industry. These are two factors that undeniably show that international calling services still have a long and prosperous life ahead.
Communication services like Skype and Viber have disrupted the international calling service just like call back has done years ago. If you are wondering if your calling service has a chance to compete with this services. Here are ten reasons that will encourage you to take on the challenge.
Last week we had our semi-annual industry trends webinar. This year we compiled a lot of information from different reputable sources like the GSMA and the ITU. The telecom industry is changing fast and more often than ever and we wanted to share our insights with our clients. We looked at the trends in mobile technology and mobile money and how the differences between developed and developing countries are shaping the maker opportunities for international calling and international airtime remittance. We also reviewed the current state of VoIP and the challenges of security that VoIP is facing as a matured technology that continues to gain adoption across the world.
One question we frequently get from our clients concerns voice quality; specifically, what is the difference between audio codecs? Some even wonder about high definition voice or HD voice. This is not surprising since voice quality is a key element to provide a good user experience for any VoIP service. IPsmarx Softswitch technology supports codecs like G.711 as well as more sophisticated compressing codecs like G.729 and G.723.
Multiserv Concept Telecoms is a veteran prepaid and VoIP provider that recently began using the IPsmarx International Mobile Top Up Solution to tap into new markets and open up new revenue streams with existing customers.
Despite challenges in certain areas, there are opportunities for ITSPs who wish to deliver service in regions where VoIP is difficult to deploy such as Africa and the Middle East. Service providers equipped with the right tools can tap into the consistent demand for cost-effective international calling and take advantage of growing mobile adoption in these regions.
This week’s Feature of the Week, Step Billing, is a handy tool that lets you implement variable-rate calls. In doing so, it enables you control costs, generate more revenue and even boost customer loyalty.