With major players like Viber, Skype, and What’s App figuring large in consumer consciousness and dominating the scene, emerging VoIP providers are wondering how they can make an impact on the market for mobile VoIP applications.

What many people aren’t aware of is that, while these popular brands promote “free” calling, they are in fact charging customers and making profits in several other ways.

Fortunately, there are service offerings available that can offer your clients both a feature-rich package, and a serious boost in the struggle for brand recognition. Significant among them is the IPsmarx Breeze White Label Mobile VoIP Solution for Service Providers.

Why Choose Mobile VoIP?

By converting voice signals into digital data, Voice over Internet Protocol (VoIP) makes telephone communication possible not only over standard Internet connections, but also via WiFi, broadband, and also the transmission services used by 3G, 4G, GSM and other mobile telecommunications networks. Digital data travels faster, so long as a steady Internet connection is assured, and is spread over multiple packets.

VoIP technology has evolved to a stage where audio quality is now on a par with (and in some instances, better than) the sound of traditional analog methods of call transmission. And with the installation of mobile VoIP software, smartphone users can enjoy high bandwidth capabilities like video, using WebRTC – alongside the games, multimedia, document and data handling that occurs over their Web connection.

It’s this integration of voice, multimedia, and data which makes VoIP such an attractive selling proposition for many mobile phone users. But integration is only part of the story.

Benefits for the Individual

Subscription plans for mobile phone services are notoriously expensive, with voice plans in particular incurring charges for minutes used at night or weekends, incoming calls, international roaming, mobile to mobile calls across networks, messages, rollovers, and so on. Even data plans on the average mobile network come with bandwidth limits that may be easily exceeded, attracting further charges.

Mobile VoIP users enjoy reduced costs for local and international calls, often with free calls to other users on the same network, and with greater flexibility throughout the day than a typical cellular voice plan. And with the option to use WiFi hotspots for Internet access, they can effectively bypass the limitations of their monthly data plans, and get much more for their money.

Benefits for the Enterprise

By using a mobile VoIP network to reduce the user’s dependence on mobile voice plans (in some cases, eliminating them from the equation, altogether) and focusing on data plan access, employers can achieve significant savings on their monthly subscription charges. And with the deployment of mobile VoIP apps allowing users access to the same level of telecoms service their colleagues in the office enjoy, companies with remote or travelling staff can streamline their business operations, at reduced cost.

Companies engaged in international dealings or with branch offices overseas will reap the benefit of low bills for international calls (typically, calls are billed at local rates), and the elimination of roaming charges. With IPsmarx Breeze, mobile VoIP users can enjoy free international IP-IP calling, within the network – great for users with contacts in other countries who also use the service. And Breeze deploys a secured private network, which allows international users in regions with restricted telecoms and Internet access a business phone service that’s available on company-issued or BYOD (Bring Your Own Device) mobile devices.

With international phone number assignment using DIDs, Breeze also allows users inbound international calls (callers from other countries are charged at local rates), with calls automatically forwarded to the mobile phone number that they designate. So with mobile VoIP, providers can offer their enterprise customers an international phone service that’s cost-effective and convenient, and one which allows companies to more effectively manage their mobile workforces.

In the US, the remote workforce has grown by 103% since 2005 – and 3.7 million people work from home at least 50% of the time, according to Global Workforce Analytics’ Research. Additionally, at least half of the US workforce operates from home at least part of the time.

What Does This Mean for YOU, the VoIP Provider?

Your days of installing physical desk phones may be numbered. Companies managing remote workforces are investing in mobile apps for their employees, rather than desk phones.

Remote workers simply require an iPhone or Android phone with VoIP app installed, and they can use the company phone system wherever they are.

As a VoIP Service Provider, you can offer a branded VoIP app that seamlessly integrates with the IPsmarx IP-PBX back-end for dialling by extension, voicemail, call forwarding, and more.

The Revenue Streams Only VoIP Insiders Know About

The household VoIP brands have advertised free VoIP calling worldwide – but what they don’t tell you is how they’re actually making profit.

VoIP calls are virtually free from IP-IP (i.e., from one VoIP user to another on the same network). However, when a user dials outside of the network to a landline or cell phone, there’s a charge – and quite a considerable one, if you’re using a name brand VoIP dialler. There’s profit to be made on calls that go outside the network, and room to compete by offering lower prices for international calls than the major players.

What the major brands lack is focus on a niche market. By zooming in on a target demographic – for example, targeting people in the UK who are frequently calling Nigeria – you’re able to offer lower rates to Nigeria, and specifically target your marketing to this audience.

By allowing your customers to use the standard keypad on their phone, rather than opening your app to make calls, they’ll tend to start using your VoIP service for all of their calls – another revenue generator.

By offering PINless calling technology in areas where customers may not have access to data on their phones, they’ll still have the convenience of dialling from your app or their standard keypad, with easy access to all of their contacts – but they won’t need to be online to complete their calls. This saves customers money on long distance/international calls, while increasing your bottom line.

Placing ads inside your app is another great way to create a new revenue stream – and IPsmarx is integrated with GoogleAdMob, for pay per click.

Creating a monthly package deal for your customers is another great way to generate a steady income. Using the IPsmarx package billing feature, you can offer a monthly flat rate plan that includes free calling within the network, along with a number of minutes to specific destinations. Using Auto Recharge, your customers’ credit cards will automatically be billed each month, to renew the package.

The White Label Advantage

The IPsmarx Breeze Mobile VoIP Solution is a white label platform, so apps can be customised with the brand name, logo, and colours of each client enterprise. There’s no development or administration cost for the client: IPsmarx takes care of the approval processes for its Breeze family of mobile diallers, and their placement in the market for all the major operating systems (Apple App Store, BlackBerry App World, the Windows Store and the Google Play Store).

So providers can offer their customers a convenient access point to the thriving market in mobile applications – without the costs of R&D and administration, and safe in the knowledge that their own-branded white label apps are based on IPsmarx’s award-winning Class 5 Softswitch.

A Wealth of Features

An enterprise-level mobile VoIP offering, the IPsmarx Breeze platform boasts a rich suite of telecommunications features, including Instant Messaging (IM) and Presence. Business users can determine and display which of their staff are available for incoming calls at any time. And with the Call Forwarding and Follow Me features, travelling and remote workers can route calls to their mobile devices from landlines, office and other phones. For calls that aren’t answered in person, there’s Voicemail, and a transcription service from Voicemail to Email.

There’s a full range of recording features, including Call History, Time, Call Status, Balance, Destination, and Rate – so transaction records and call transcripts may be processed for internal uses such as training or Customer Service applications.

A Good Deal Over All

The IPsmarx Breeze gives users a choice of billing and recharge methods, including Through the Phone (IVR), In-App, and Online. Payment vouchers are an option for customers who don’t have access to credit card facilities – a great convenience for those operating in developing economies. And the new International Mobile Top Up service allows users on the network to purchase mobile airtime for their family and friends overseas.

All in all, the IPsmarx Breeze White Label Mobile VoIP Solution represents a great opportunity for service providers and resellers to give their clients an entry point to the lucrative and versatile world of mobile VoIP and its applications.