The business world has changed. No longer are your clients running an enterprise where their employees are strapped mercilessly to their office desks 40 hours a week. These days, the workforce is becoming increasingly mobile, and that’s altered the marketplace forever.

The rapid scaling of the mobile industry has turned the business communications world on its head. The GSMA Global Mobile Economy Report 2015 revealed that at the end of 2014 there were 3.6 billion unique mobile subscribers. Put another way, more than half of the world’s population now has a mobile subscription – a figure that is up from just one in five a decade ago. By 2020, an additional 1 billion subscribers are expected, which will take the global penetration rate to 60%.

The Growing Mobile VoIP Market

This, in turn, is leading to the continued rise in demand for mobile VoIP solutions. Indeed, research from Technavio forecasts that the compound annual growth rate (CAGR) of the global mobile VoIP (or mVoIP) market will be a significant and impressive 28% between 2016 and 2020.

Driving this growth is the ubiquity of 3G, and the increasing penetration of 4G/LTE (fourth generation/long term evolution) coverage across the globe. In the US, 3G is on track to reach 86% of the population by 2020, with 4G now being built out far more rapidly than its predecessor. Indeed, telecom operators have taken note of the opportunity that carrier aggregation enables, and are investing in the deployment of the LTE-A (long term evolution-advanced) system. It is in acknowledgment of these continued investments, combined with the unstoppable scaling of the mobile industry, that the Technavio report bases its predictions for the continued upsurge in mobile VoIP penetration over the coming years.

In addition, according to the report, a further factor that is propelling the growth of the mVoIP market is the low TCO (total cost of ownership):

“VoIP technology enables data traffic and voice communication traffic integration into a single network to reduce the total TCO associated with a combined voice or data network. The integration of multiple media types such as voice, data, and video into a single network eliminates infrastructure and maintenance redundancies, which in turn helps to reduce capital and operational costs.”

The Business Benefits Of Mobile VoIP

The rise of the mobile, the rise of the remote worker, a growing mobile VoIP market, and reduced capital and operational costs – providers without complete mobile VoIP solutions in their catalogs will soon find themselves left behind the competition, as the demand is clearly there and rising all the time. Indeed, there is no doubt that mobile VoIP will continue to grow into an ever-more essential asset for the modern business, and telecoms providers need to be able to furnish their business clients with the information, the confidence, and indeed the goods to bring their communications capabilities into the modern era.

Your clients need to be aware that mobile VoIP users don’t need to worry about the limitations associated with cell phone calling plans, such as anytime minutes, night or weekend minutes, rollover minutes, roaming charges, incoming call charges, messaging limits and mobile-to-mobile calling, as you will be able to offer all of these benefits packaged-in as part of the service price.

Furthermore, your mobile VoIP clients will benefit from lower monthly phone bills. Indeed, many businesses are already taking advantage of mobile VoIP services to eliminate their voice plans. Using mobile VoIP results in a simple, data-plan-only relationship between the business and yourself as the carrier, resulting in significant savings. Businesses also save money on international calls when using mobile VoIP phones, with country-to-country calls being billed at inexpensive local area rates, which also means that business travelers aren’t slammed with roaming charges.

But direct savings are not the only way your clients will benefit from mobile VoIP. Indirect savings are also added to the overall return on investment (ROI) via the streamlining of communications that mobile VoIP provides. The improvement of the quality, efficiency and cost of overall communications means that the workforce is more productive, and IT teams are freed up to concentrate on more business critical operations.

The IPsmarx Breeze Mobile VoIP Solution

The IPsmarx Breeze Mobile VoIP Solution is the perfect answer to the needs of the modern business. Our mobile VoIP apps and services make for an easy and intuitive solution and add greater functionality to users’ cell phones, such as the enabling of group chat, video chat, and a host of professional business features, including call forwarding, follow me, presence and much more besides.

White Label Apps

As the service provider, you have the stand-out advantage with IPsmarx to offer our white-label applications that can be customized to any brand. Here at IPsmarx, we handle all of the approval and placements processes of getting custom-branded apps in the app stores – all employees have to do is download them and they are connected instantly to the company’s mobile VoIP service, which we host, manage and maintain centrally.

Final Word

All the indicators are pointing unequivocally towards a growing mobile VoIP market, and providers need to be equipped to meet the demands of modern business clients who need a reliably connected mobile workforce. The IPsmarx Breeze Mobile VoIP Solution is the answer, and indeed, with our white label apps, it can be your own-branded answer to your clients’ evolving needs.

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